FRAGRANCE YOU CAN FEEL.

KARL MARIE IS A MODERN FRAGRANCE BRAND CREATING PREMIUM SCENTS THAT ARE ROOTED IN LEGACY, ELEGANCE + GENERATIONAL STORYTELLING.

We bring heart and warmth to the cold industry standards of perfection by crafting unique, expressive, long-lasting fragrances inspired by real memories and raw feelings.  

People are a culmination of the lives + stories of their loved before them. Our fathers, our mothers, our grandfathers, our grandmothers and so on; we are the products of home and love from ages ago.

We believe scent is a ultimate dimension for self-expression, with the power to explore and amplify who you are and where you have been - a way to tell your story without saying a word. 

pictured: (l to r) Karl Marie's founding family: Great Uncle Pink, young Uncle Keith, Grandfather Carl, Grandmother Dorothy holding Kyra's mother, Patricia Marie.

BESPOKE TO THE LAST DROP.

Our cement vessels are handmade, our glass bottles carefully hand blown, our ingredients carefully sourced to ensure that every moment of the Karl Marie experience feels custom made to fit.

  • TOXIN FREE

  • INGREDIENT TRANSPARENCY

  • RECYCLABLE PACKAGING AND BOTTLES

  • VEGAN

THE NOSE BEHIND IT ALL

Growing up, Kyra Lumpkin lived in nearly every major city in the United States. With each move, the meaning of home began to shift. It became clear that home would never be just an address.

“I had to make peace with the idea that home wasn’t going to be a place for me,” says Lumpkin. “It would always be an idea, a set of people, or a moment in time.”

Fragrance became her way of holding onto those moments.

Today, as a third-generation perfumer and founder of Karl Marie, Lumpkin creates small-batch perfumes that capture the places, memories, and emotions that shaped her life.

“Perfume lets me keep a little piece of every home I’ve ever had.”

A NOTE FROM THE FOUNDER

"It is of the utmost importance that we change they way the world experiences fine fragrances. Strip away all of the padding, the nonsensical marketing campaigns, and allow people to smell something they can feel."

- Kyra Lumpkin, Founder